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38www.SmartRailWorld.comRail and Metro Innovation Guide 2018SECTION 5: PASSENGER SERVICES AND FARE COLLECTIONBeyond this there are highly successful deployments across Europe and the US, where in some cases over 50% of tickets sold are now processed via mobile channels. Successful mobile ticketing deployments have been based on visual and barcode tickets due to the fact these technologies work across all smartphones, and were the first example of BYOT having a real impact on the ticketing market.Account Based Ticketing – Fast approaching on the horizon, account-based ticketing (or ABT for short) removes the need for passengers to buy a ticket in advance of travel. They simply tap in, or in and out, on each journey and are then billed for their travel afterwards, at the best possible price, removing the need to spend any time before travelling buying a ticket or researching the best price. Already operational in cities like London; the introduction of cloud-based software means that ABT will soon be available to transport operators and authorities of all shapes and sizes. For Masabi, this builds upon our existing mobile ticketing software infrastructure and validation/gateline hardware already being used to provide a significant leap forward for passengers.Gates: Renewing NOT replacing – When implementing new technologies to a gated system, the gates themselves would often be completely replaced to introduce new ticketing services and technologies. These replacement projects are extremely expensive and time consuming, effectively locking in vendors and locking out innovation. However, the gates designed over the last 10-15 years are built to last and new hardware additions are now available that 'bolt on' to or integrate into existing gateline hardware, renewing the gates and extending their accessibility and longevity. These devices are going live in major global cities this year allowing barcode tickets to access metro services, as well as provisioning to provide support for EMV, NFC and Bluetooth. The rate of change in digital technologies is much faster than the need to replace hardware, making modular retrofit upgrades the obvious choice for those running gatelines today.SDKs - For the uninitiated, a Software Development Kit (or SDK) is a piece of code that allows a set of functionalities to be embedded into an application. In the case of mobile ticketing, this means that any provider of existing transport information, mapping or payment applications can use an SDK to integrate mobile ticketing into their offerings. This has a number of benefits, including allowing operators to instantly provide mobile ticketing to a large user-base who are already using their services though a simple app upgrade. In an industry first, passengers in the French cities of Orleans and Montargis are already able to buy mobile tickets and travel using a journey planning application which has been integrated with a mobile ticketing SDK, giving them a great journey experience using an app they already used to get around their cities.It's clear to see that we are currently in a golden age of transport innovation, and nowhere is this more evident that in ticketing. After over a century of stagnation, we are seeing the seismicimpacts of mobile, cloud and low-cost hardware benefitting rail operators and passengers alike.To final our more about these innovations visit or e-mail James.Gooch@masabi.comThe Future of the Ticket - BYOT, Mobile, Gate Retrofitting, Account Based and SDKs. [cont]After a couple of centuries of stagnation, the new pace of innovation shows no sign of slowing, with a wide range of further developments on the horizon set to impact the way in which fares are collected and tickets provided.

Rail and Metro Innovation Guide 2018www.SmartRailWorld.com39SECTION 5: PASSENGER SERVICES AND FARE COLLECTION Masabi is the global leader in mobile ticketing for public transit and is an innovator in fare collection. We deliver solutions that delight passengers and reduce costs. Masabi's JustRide is a scalable mobile ticketing and fare management platform. The platform is made up mobile ticketing apps that allow passengers to buy and display tickets on their phone and streamlined fare collection and management via the JustRide Hub. Completing the end-to-end solution is the JustRide Inspect Validation Suite. The company works in partnership with more than thirty leading agencies in the US, Europe and around the globe, including; the Massachusetts Bay Transportation Authority (MBTA), Keolis, Virgin Trains, Abellio, MBNA Thames Clippers, New Orleans RTA, Metrolink in Los Angeles, Transport for Athens, and New York's MTA.Website: www.masabi.comTwitter: @Masabi_comLinkedn: