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Delight Passengers & Reduce Costs with Ticketing Innovations from Masabi Account-Based Ticketing Mobile Ticketing SDK Multi-Format Validation SolutionsTicketing for Smarter CitiesVisit masabi.com

Rail and Metro Innovation Guide 2018www.SmartRailWorld.com37SECTION 5: PASSENGER SERVICES AND FARE COLLECTIONRail ticketing has changed very little since the introduction of the first passenger services on steam locomotives in 1825. It was, and in many places remains, based on exchanging money for a piece of paper or card which allows the bearer to travel. This approach has been beset with problems through the years - not least the universal issues of limited sales capacity, particularly at peak times, resulting in the widely recognised problem of missed trains and frustrated passengers.Despite its flaws, this approach has remained the dominant way to run fare collection for almost two centuries, with little in the way of change, and in many places remains how ticketing works today. However, the past five years have seen nothing short of a revolution, with the industry increasingly embracing innovative solutions which utilise technology to provide huge benefits to passengers and transport operators and authorities alike.Two key technologies that have facilitated this shift are the cloud and its impact in providing cheap, resilient and scalable software, and the global adoption and ever growing functionality of the Smartphone - which can replace both ticket machine and ticket.Like the phone, contactless bank cards can also fulfil the role of ticket - this is part of a concept we call Bring Your own Ticket (BYOT) and this represents a fundamental shift from your ticket being something you have to physically purchase and carry, to using something that you already have with you.After a couple of centuries of stagnation, the new pace of innovation shows no sign of slowing, with a wide range of further developments on the horizon set to impact the way in which fares are collected and tickets provided. Below are some of the recent major technological advances that are transforming the world of transport ticketing:Mobile Ticketing – Instead of waiting in line at a vending machine or ticket office you are able to buy your ticket anytime, anywhere, while transport providers get valuable data insight, improved ticketing capacity and a reduction in ticket issuance and cash handling costs.Today, smartphones are pretty much ubiquitous, and they are changing the way people interact with and pay for a range of services. Transport is very much at the forefront of this, with taxi services and real-time travel information being two well known examples. In the ticketing world, the UK lead the way in terms of initial deployments, and mobile tickets are now widespread across its extensive rail network. The Future of the Ticket - BYOT, Mobile, Gate Retrofitting, Account Based and SDKs.Editorial credit: Balakate / Shutterstock.com